Personal Touch to Family-Based Philanthropy | Lee Wetherington Foundation

In this time when connection means everything, a personal touch is always appreciated. We’ve all experienced it, the glow of a smile when a handwritten thank you note arrives in the mail or an impromptu phone call – or Zoom invitation – graces your day. There’s no telling how many unexpected moments of gratitude these thoughtful interactions can create within others. And for generous families who call our region home, this personal touch often finds new meaning through their own philanthropy and the causes they hold dear.

Over the last 10 years living in Sarasota, I’ve been honored to work alongside many of these families as they build their own giving traditions. It’s a process (and journey) I wholeheartedly look forward to: identifying family values, discovering areas of shared concern, and ultimately creating a lasting charitable legacy. This rewarding dialogue gives a better understanding of what a family stands for and unites family members across generations by defining why and how they give.

These strategic elements of clarity bring closeness within a family and ignite possibilities outside of themselves.

Read Roxie's full guest column in SRQ Daily